咖啡：不只提神，更是永續行動的起點！

Open the door to sustainability with the coffee you can’t live without.

對許多人來說，一天的開始少不了一杯咖啡。但這一杯咖啡，從咖啡樹的種植、咖啡豆的採收到你手中的那杯美式，每一步都與永續產生深刻連結。

For many, the day doesn't truly begin without a cup of coffee. But from the moment the coffee tree is planted and its beans harvested, to the Americano in your hand, every step of this journey is deeply intertwined with sustainability.

在熱帶與亞熱帶的咖啡產地，咖啡樹不只是經濟作物，更是守護土地的綠色屏障。它能吸收空氣中的二氧化碳、保留土壤濕度。部分農場選擇使用「樹蔭栽種」的方式，不砍樹、不破壞原生環境，在栽培過程中保護生態多樣性。這樣的做法不只保護了土地，也減少了碳排放，更讓咖啡豆風味更豐富自然。

In tropical and subtropical coffee-producing regions, coffee trees are not just economic crops; they're also a green barrier protecting the land. They absorb carbon dioxide from the air and help retain soil moisture. Some farms opt for "shade-grown" methods, avoiding deforestation and preserving the native environment. This approach protects biodiversity during cultivation, reduces carbon emissions, and results in coffee beans with richer, more natural flavors.

你是否曾注意過包裝上的「公平貿易」標章？許多咖啡豆來自開發中國家的小農。當品牌選擇加入公平貿易體系，代表他們願意給予農民合理報酬與勞動保障。當我們選擇支持這樣的咖啡品牌，就是在鼓勵更多企業尊重農民、透明交易，讓產地社區有更好的發展機會。

Have you ever noticed the "Fair Trade" label on coffee packaging? Many coffee beans come from smallholder farmers in developing countries. When a brand joins the Fair Trade system, it commits to providing farmers with fair compensation and labor protection. By choosing to support such coffee brands, we encourage more businesses to respect farmers and engage in transparent trade, fostering better development opportunities for producing communities.

此外，有些咖啡品牌投入減碳行動，從生產到運輸優化流程、推行「碳中和咖啡」、「環保包裝」、「可回收膠囊」等創新作法，讓從種植、烘焙到消費者手中，每一步都走在永續的路上。讓喝咖啡也能成為對抗氣候變遷的小小行動。

Furthermore, some coffee brands are dedicated to carbon reduction efforts, optimizing processes from production to transportation. They're implementing innovative practices like "carbon-neutral coffee," "eco-friendly packaging," and "recyclable capsules." This ensures that every step, from cultivation and roasting to reaching the consumer, is on the path toward sustainability. Drinking coffee can truly become a small action in the fight against climate change.

我們想傳遞的，不只是咖啡的香氣，而是一種選擇的力量。

What we aim to convey isn't just the aroma of coffee, but the power of choice.

從今天開始，下次拿起手中的咖啡時，不妨多想想這杯咖啡背後的故事：每一次消費，都能是一次對環境與社會的友善行動。

From today onwards, the next time you hold a cup of coffee, take a moment to reflect on the story behind it: every purchase can be an act of kindness towards the environment and society.