民宿與觀光產業的ESG起點：為下一代守護這片美好土地
- Shuling Chang 張書玲
- 6月13日
- 讀畢需時 3 分鐘
The ESG Starting Point for B&Bs and the Tourism Industry: Protecting Our Beautiful Land for the Next Generation
五月底，我來到了美麗的台東，為在地的民宿及觀光旅遊業者進行了一場專題分享——「觀光產業如何從ESG出發，打造永續旅遊新價值」。
At the end of May, I visited the stunning region of Taitung to deliver a special presentation for local bed-and-breakfast (B&B) operators and tourism professionals titled: "How the Tourism Industry Can Embrace ESG to Create New Sustainable Value."
為什麼觀光旅遊業需要談ESG呢？因為我們所熱愛的山林、海洋、藍天白雲，正因為旅遊行為的增加，面臨著前所未有的挑戰。
Why does the tourism industry need to talk about ESG?
Because the mountains, oceans, and blue skies we cherish are now facing unprecedented challenges due to the rise in tourism activities.
🏞️ 空氣污染——車輛增加、燃燒產生的廢氣，正在改變原本純淨的空氣。
Air Pollution – Increased traffic and vehicle emissions are altering the once pristine air quality.
💧 水資源消耗——觀光旺季大量用水，卻不自覺地壓迫了在地居民的生活用水。
Water Resource Depletion – During peak travel seasons, excessive water use places pressure on the daily needs of local communities.
♻️ 一次性垃圾氾濫——外帶餐盒、塑膠袋、寶特瓶，一趟旅程產生的垃圾量，令人驚心。
Single-Use Waste Overload – Takeaway containers, plastic bags, and water bottles accumulate rapidly during trips, creating alarming amounts of waste.
我們每一個旅人的足跡，都在無形中影響著我們熱愛的土地。但這不是責備，而是一個邀請改變的契機。
在演講中，我分享了 民宿與觀光業者可以開始做的ESG行動：
Every step we take as travelers silently impacts the land we love.But this is not about blame—it’s an invitation to change.
During the presentation, I shared actionable ESG strategies that B&Bs and tourism businesses can start implementing:
✨ E（環境 Environment）：
✔️ 推行房內備品減塑，例如提供補充式瓶裝沐浴用品。
✔️ 與在地農友合作，選用友善環境的食材。
✔️ 鼓勵旅客自備環保餐具、提倡綠色交通。
✔️ Reduce single-use plastics by offering refillable toiletry dispensers in rooms
✔️ Partner with local farmers to source eco-friendly, sustainable ingredients
✔️ Encourage guests to bring reusable tableware and promote green transportation
✨ S（社會 Social）：
✔️ 與在地部落合作推出深度文化體驗行程。
✔️ 優先聘用在地居民，帶動地方就業。
✔️ 支持弱勢團體的公益計畫，讓旅遊有溫度。
✔️ Collaborate with Indigenous communities to offer in-depth cultural experiences
✔️ Prioritize hiring local residents to stimulate regional employment
✔️ Support charitable projects that aid disadvantaged groups, making tourism more compassionate
✨ G（治理 Governance）：
✔️ 建立內部環境政策，讓永續成為員工共同的使命。
✔️ 定期向消費者揭露永續成果，讓顧客參與在其中。
✔️ Establish internal environmental policies to embed sustainability into the company culture
✔️ Regularly disclose sustainability outcomes to customers and invite them to participate in the journey
我們不是要立刻變成完美的永續企業，但每一個微小的選擇，都能推動改變。
我相信，台東的美，不只是眼前風景的美，更是用心守護、代代相傳的美。
We don’t have to become a perfect sustainable enterprise overnight—but every small choice has the power to spark change.
I truly believe that the beauty of Taitung isn’t just in its breathtaking landscapes, but in the intentional care and legacy we pass down through generations.
邀請所有熱愛旅遊的朋友、在地的民宿主人們，一起從今天開始，用行動守護台東，守護台灣。
🌱 讓我們一起走向「永續旅遊」，不只是看風景，更是成為守護風景的人。
To all travel lovers and local B&B owners:
Let’s start today—take action to protect Taitung, and protect Taiwan.
🌱 Let’s move toward sustainable tourism—not just to admire the scenery, but to become guardians of it.
原文（中文）：Shuling Chang
翻譯（英文）：Bruno Huang
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