Talk the Talk, and Walk the Walk 很多人將「品牌」視為一種單純的行銷工具，一種用來吸引顧客、增加銷售的手段。然而，這種觀念過於膚淺。事實上，品牌是一種信仰、一種理念的傳遞，它是企業或個人文化的核心體現。 When many people think of a "brand," they view it as a mere marketing tool—a mechanism to attract customers and boost sales. This perspective, however, is too superficial. In reality, a brand is a belief, the transference of a core philosophy, and the ultimate embodiment of an enterprise's or an individual's culture. 每當我們協助客戶建立企業識別系統 (CIS) 時，我們都會強調一個核心觀念：品牌不該只

Active Listening: our goal isn't to provide answers, but to provide a safe space. 在快節奏的現代生活中，我們常常急於表達自己的觀點，卻忘了溝通最重要的一環：傾聽。真正的傾聽，不僅僅是用耳朵接收...

The Evolution of Marketing Psychology: Adapting to Constant Change 最近我從英國牛津大學賽德商學院獲得了行銷心理學的認證證書。這讓我不禁回想起 26 年前在大學修讀同一門科目時的情景。當時，網路還不普及，速度...