關於藝術 On Art

創意不變，變的是工具 Creativity Remains Constant, Only the Tools Change

今天在我們的「溝通進化論」專欄中，想跟大家聊聊「藝術」這個奇妙的存在。

Today, in our "Communication Evolution" column, let us delve into this marvelous thing we call "art."

https://www.youtube.com/watch?v=FJDcipQIMdk

創意思維沒變，改變的是我們使用的工具

Unchanging Creative Mindset, Evolving Tools

藝術的本質在於表達情感。綜觀人類歷史，藝術的創意思維從未改變，改變的僅僅是我們手中所使用的工具。

The essence of art lies in the expression of emotion. Throughout human history, the underlying creative mindset has remained remarkably consistent; what shifts is merely the equipment in our hands.

在過去的古典時期，皇室貴族會聘請宮廷畫家，花費數月甚至數年的時間在畫布上精雕細琢，只為了留下家族齊聚、共享天倫的美好回憶。後來，隨著科技的進步，攝影技術誕生，人們可以直接聘請攝影師前來為全家人合影留念，在快門按下的瞬間捕捉永恆。

In the past, royal families commissioned court painters who spent months or years detailing canvases just to preserve the beautiful memory of a family portrait. Later, driven by technological advancement, photography emerged, allowing people to hire photographers to capture family gatherings and freeze moments in time instantly.

而到了今天這個人工智慧大放異彩的時代，我們甚至可以利用 AI 生成技術，與已經離開世界的至親重新製作一張毫無違和感的合成照片。無論是油彩、菲林還是演算法，這些演變背後的初衷完全相同——都是為了表達對家人的深厚情感，並無比珍惜彼此在一起的時光。我們只是在不同的世代，選擇了不同的工具。

Today, in the era of artificial intelligence, we can even leverage AI generative tools to synthesize a seamless photograph blending current generations with departed loved ones. Whether using oil paint, film, or algorithms, the ultimate underlying purpose remains identical: to express profound affection for family and to cherish the moments spent together. We are simply using different tools across different eras.

藝術的定義：科技是骨架，人性是溫度

Defining Art: Technology as the Skeleton, Humanity as the Warmth

那麼，藝術的定義到底是什麼？現在很多人都在害怕、焦慮 AI 是否會徹底取代人類的藝術創作。但我並不這麼認為。

What, then, is the true definition of art? Many people currently harbor fear and anxiety that AI will completely replace human creators. However, I hold a fundamentally different view.

藝術是人類表達情感的終極方法。不論是透過細膩的畫作、動人的音樂、充滿力量的舞蹈，或是任何其他的藝術類型，正因為不同的人注入了各自獨一無二的生命經驗與表達方式，作品才變得具備無可抗拒的吸引力，這正是藝術最迷人的魅力所在。

Art is the ultimate medium for human emotional expression. Whether manifested through intricate paintings, moving music, powerful dance, or any other artistic modality, a piece becomes uniquely compelling precisely because of the distinct human touch and expression poured into it. This uniqueness is where the true charm of art resides.

因此，即便我們在創作過程中運用了 AI 或高科技的工具，只要作品的核心依然注入了人類真實的情感、溫度與靈魂，那它一樣可以被視為一種真正的藝術。科技決定了創作的效率，但人性決定了藝術的深度。

Therefore, even if we leverage AI or sophisticated technological tools in the creative workflow, a piece can still be recognized as genuine art as long as it is infused with authentic human emotion, warmth, and soul. Technology dictates efficiency, but humanity determines depth.

前麻省理工學院 （MIT） 媒體實驗室 （Media Lab） 副主任、羅德島設計學院 （RISD） 前校長 約翰·前田（John Maeda）教授

從 1990 年代 STEM 到現代 STEAM：大科學家對藝術的呼喚

From 1990s STEM to Modern STEAM: The Call for Art in Tech Dominance

為了回應科技與人文的失衡，全球的教育與人才培養正經歷一場關鍵的典範轉移。回顧 1990 年代，全世界教育的主流是 STEM（Science 科學、Technology 科技、Engineering 工程、Mathematics 數學），強調邏輯、標準答案、效率與產值。

To address the imbalance between technology and humanity, global education is undergoing a critical paradigm shift. In the 1990s, the educational mainstream was dominated by STEM (Science, Technology, Engineering, Mathematics), which heavily prioritized logic, standard answers, efficiency, and industrial output.

然而到了現代，這個概念全面進化為 STEAM，在硬核科技的正中央，狠狠地注入了一個關鍵字——A（Art 藝術）。這項全球性的教育運動，正是由前麻省理工學院（MIT）媒體實驗室（Media Lab）副主任、羅德島設計學院（RISD）前校長約翰·前田（John Maeda）教授所發起與倡導。身為同時精通電腦科學與藝術設計的跨界大師，他精闢地指出，科技發展若少了藝術的調和，就會變得冷冰冰、沒有溫度。

Today, however, this framework has evolved into STEAM, boldly integrating a pivotal component right at its core: A for Art. This global movement was initiated and championed by Professor John Maeda, former Associate Director of the MIT Media Lab and former President of the Rhode Island School of Design (RISD). As a legendary pioneer mastering both computer science and visual design, he famously argued that technology without art becomes cold, detached, and soulless.

現在全世界最頂尖的學府和跨國企業都比以往更重視藝術教育。不論孩子未來的志向是成為一名職業藝術家，還是投身於高科技及其他專業領域，藝術都能深刻訓練孩子的核心素養：

Presently, top-tier academic institutions and global enterprises place unprecedented emphasis on arts education. Regardless of whether the next generation aspires to become professional artists or high-tech engineers, art cultivation trains essential skill sets:

• 創造力 (Creativity)： 打破常規、從零到一的想像與洞察。

  The power of imagination and insight to build from zero to one, breaking traditional boundaries.

  
  

• 專注力與執行力 (Focus & Execution)： 將抽象思維細緻轉化為實體產出的專注。

  The deliberate craftsmanship required to translate abstract visions into precise, tangible results.

  
  

• 文化同理心 (Cultural Empathy)： 理解多元文化背景、讓溝通產生共鳴的能力。

  The capability to honor cultural values and diverse perspectives, enabling deeper communication.

  
  

在 AI 算力泛濫的時代，這些往往就是人類最核心、最不可被取代的「不敗能力」。

In an era of ubiquitous AI capabilities, these distinctly human traits represent the ultimate irreplaceable competencies.