永續，不只是顏色或品牌的選擇，而是對待衣服的態度

在永續時尚的浪潮席捲全球之際，消費者的選擇不再只是流行與價格的權衡，更多人開始關注衣服的材質、製程、染料，甚至包裝。然而，在追尋「最環保的那一件」的同時，我們是否也該重新思考：永續的關鍵，是否其實在於我們怎麼對待每一件衣服？

真正的浪費，是「還沒壞就丟」

快時尚的模式讓衣服變得廉價易得，也更容易被淘汰。還未破損、仍可穿著的衣物，因為「退流行」、「穿膩了」就被換下，造成巨大的資源浪費。

每一件被丟棄的衣服，背後消耗的，除了布料，還包括大量的水資源、能源、染整化學物質與碳排放。而這些最終若進入掩埋場或焚化爐，則是對自然環境的再次傷害。

永續的時尚，不是穿對顏色，而是穿得久、用得久。

不追流行，就是最高層次的永續選擇

永續不是風格的對立面，也不侷限於特定的品牌或顏色。真正的永續時尚，來自於你是否願意珍惜每一件衣服，不因潮流而汰換，不因價格而輕視，讓每一件衣服都能活得更久、更有價值。

你的風格，就是你實踐永續的方式。

尊重多元選擇，不用標籤彼此

有些人批評奢侈品牌不環保，也有人譴責平價複製品不道德。然而，真正該關注的，是每個人如何使用並珍惜衣物。

一件設計師精品若能穿十年，其環境衝擊或許遠小於一件每月汰換的便宜T恤。同樣地，懂得修補與保養的平價衣物使用者，也值得尊敬與鼓勵。

永續，不是財力的比較，而是態度的實踐。

台灣品牌的永續實踐：時尚與環保同行

在台灣，有越來越多本土品牌以實際行動實踐永續時尚理念：

👖 Story Wear：用回收布料說故事

以「零廢棄」為核心，Story Wear 將回收丹寧與廢布重新設計成時尚單品，不僅減少廢棄物，也創造就業機會，協助弱勢婦女重返職場，真正將社會與環境責任融合進品牌使命中。

🎒 deya：從海洋廢料到機能背包

deya 將寶特瓶與漁網等海洋廢棄物轉化為耐用包袋，並導入碳足跡認證，推動從原料回收到製造生產的完整綠色供應鏈。他們的產品不僅好看好背，更為地球減輕負擔。

🕶 Hibāng：讓漁網變成眼鏡框

Hibāng 將廢棄漁網轉化為眼鏡鏡框，並通過歐盟RoHS、REACH以及GRS全球回收標準的驗證。他們也推出「舊鏡回收計畫」，實現真正的循環再生，打造無塑未來。

愛衣物，也是愛地球

我們不需要用「環保正義」去審判別人的選擇，而是應該支持每一個願意讓衣物多活幾年的人。那可能是修補一個破洞、改造舊衣、或只是多穿幾次——這些看似微小的行為，正是對地球最溫柔的承諾。

你的風格，就是你的永續哲學

當我們不再以購物來定義時尚、不再以價格來衡量價值，時尚就能回歸初衷：穿出自我，而非跟隨潮流。

你願意多愛一件衣服一天，它就少傷害地球一分。從今天開始，讓我們一起為永續多走一步。

Sustainability — It’s About How You Treat Your Clothing. As the wave of sustainable fashion sweeps the globe, more and more consumers are looking beyond trends and price tags. From eco-friendly fabrics and natural dyes to packaging and carbon footprint, we’re constantly in search of “the most sustainable piece of clothing.” But perhaps the real question we should be asking is: How do we treat the clothes we already own?

Real Waste Is Throwing Things Away Before They Break

Fast fashion has made clothing cheaper and more accessible—but also more disposable. Too often, perfectly wearable garments are tossed out simply because they’ve gone out of style, no longer feel new, or were only worn a few times.

Behind every piece of discarded clothing lies not just fabric, but a cost in water, energy, chemical dyes, and carbon emissions. And once it’s sent to a landfill or incinerated, the environmental damage compounds even further.

Sustainability isn’t about wearing the right color—it’s about wearing things longer and caring for them better.

The Highest Form of Sustainability Is Ignoring Trends

Being sustainable doesn’t mean giving up on personal style, or sticking only to certain brands or colors. True sustainability comes from resisting trend cycles, from valuing quality over novelty, and from building a wardrobe that lasts.

Every piece in your closet, no matter the price or label, can be a sustainable item—if you wear it longer, care for it well, and cherish it more.

Respect All Choices—Don’t Judge by Price or Brand

It’s easy to fall into moral debates: some criticize those who spend on luxury, others look down on those who shop affordable fast fashion. But both perspectives miss the point.

What matters isn’t how much a piece costs, but how it’s treated.

A designer piece worn for 10 years may have a much lower environmental impact than a cheap t-shirt thrown out after a month. And someone who repairs, washes gently, and extends the life of their clothes—at any price point—is already contributing to sustainability.

Sustainability is not a competition of wealth, but a reflection of mindset.

Taiwanese Brands Leading the Way in Sustainable Fashion

In Taiwan, a growing number of brands are pushing the boundaries of eco-conscious design and responsible production. Here are a few making a real difference:

👖 Story Wear – Zero Waste, Full Purpose

Founded in 2018, Story Wear transforms discarded denim and textile scraps into stylish, handmade clothing. Their zero-waste approach not only reduces landfill waste but also empowers marginalized women by providing employment and training. Sustainability meets social impact.

🎒 deya – From Ocean Waste to Functional Backpacks

deya repurposes ocean plastic, PET bottles, and fishing nets into durable bags and accessories. With carbon footprint certifications and an award-winning circular supply chain, deya turns marine waste into sleek, functional gear—proving sustainability can be both practical and beautiful.

🕶 Hibāng – Circular Eyewear from Recycled Fishing Nets

Hibāng crafts stylish eyewear frames from reclaimed fishing nets and ocean plastics. Their products meet EU RoHS and REACH standards, and the brand runs a take-back program encouraging consumers to recycle old frames, promoting a truly circular economy.

Loving Your Clothes Is Loving the Planet

We don’t need to use “eco-morality” to judge others’ wardrobe choices. Instead, let’s support anyone who makes their clothes last longer—whether by mending, restyling, or simply wearing them more. These small, quiet actions are the most meaningful gestures we can offer the Earth.

Your Style Is Your Sustainable Philosophy

When we stop defining fashion by how much we buy, or the price we pay, we can return to what fashion was meant to be—a form of self-expression, not a chase for trends.

If you love your clothes for one more day, that’s one less burden on the planet.

Start today. One garment at a time.

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原文 (中文) : E.K. Hsieh 翻譯 (英文) : Bruno Huang

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#永續 #時尚 #浪費 #流行